Thrifting is Righteous - Out of the Closet Thrift Stores
Out of the Closet Thrift Stores’ “Thrifting is Righteous” campaign is designed to express how thrifting can reduce your carbon footprint. The campaign takes inspiration from the 70’s, more specifically the flower power artwork from the era. The goals of “Thrifting is Righteous” is to educate shoppers and help build the company’s brand identity. “Thrifting is Righteous” is complete with in store displays, promotional materials and a social media campaign.
